June 15, 2018
Branding...image, differentiation & consistency!
Branding by definition, “the process involved in creating a unique name and image for a product ‘or service’ in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.” (Businessdictionary.com)
Branding is key in the building, growth & continued success of any business...but it isn’t just marketing & advertising campaigns. Everything you do & everything you put out into the universe with your business’ name (directly & indirectly) becomes a part of your brand, & thus even more important, but often overlooked.
How do you want your customers to perceive your business?