April 26, 2019
No matter what business you're in, it is always important to remember customers have choices. Providing top notch customer service is an essential part of a successful small business and helps to differentiate one business from its competitors. Although easier said than done, most small business owners are aware of its importance and strive to deliver such service. However, it is a solid customer appreciation strategy that enables small businesses to retain good customers, grow their businesses and create the longevity every business owner desires. This is what allows small businesses to compete and truly make a mark for their brands.
Customer appreciation is important for many reasons. The most obvious being that it makes your customers happy. Genuine appreciation stems from a feeling that you truly care for your customers. It shows sincere gratitude for choosing your business to spend their hard earned dollar. There are a variety of ways to show your customers your appreciation...here are 10 ideas:
Acknowledge them on holidays, birthdays or special occasions unique to them.
Personalize your gestures of appreciation whenever you can.
Create a loyalty program that rewards them for their continued business.
Encourage interaction on social media platforms...& stay connected.
Let your customers know their opinions are valued and encourage feedback.
Offer exclusive sales, promotions or discounts to loyal customers.
Say 'thank you'...often (& a handwritten note really goes a long way).
Follow-up on their purchases.
Share your knowledge & expertise (via email, newsletters, blogs, social media, etc.).
Reward referrals...& also return the favor by referring people to your customers who also have businesses.
Everyone likes to feel special and appreciated. If your customers do not feel appreciated, they will undoubtedly take their business elsewhere...& esp. today when everyone works so hard and makes so many sacrifices for every dollar earned. When you think of your customers, remember this...if you take care of them, they will take care of your business in return!