Got Business Cards???
November 2, 2018
Yes, business cards are still a must!
Exchanging business cards at the end of any conversation about your business is critical to ensuring follow up! Not only do they add a level of professionalism, but they also aid in validating the authenticity of your business. Think of it as handing out a mini flyer promoting your business after ever engagement.
And it is not only important you have a business card, it is even MORE important that you have a GREAT one! Just because you can make your own business cards at Staples or at home using your own printer, doesn’t mean you should. Remember the old adage about first impressions...they are LASTING ONES. 72% of people judge a business or person based on the quality of their business card & 39% would choose not to do business with a company with a "cheap looking" business card (data according to Statistic Brain Research Institute).
Every business card should meet the following 7 criteria:
Professional, heavy-weight card stock (we recommend a min of 14pt)
Design should suit you and your brand
Design should be consistent with other brand and promotional materials
Design should stand out from the pack
Contact info should be clear and easy to find
Utilize the back...don't miss the opportunity to share pertinent info about your business. Every business card shared is an advertisement for your business and brand!
Your business card says a lot about you, your business & your brand overall. It should be reflective of your business, your values, your style...& should distinguish you from your competition. They are a key element in your overall branding & one of the least expensive marketing tools in which you can invest. Don’t waste the opportunity!