June 8, 2018
“If you build it, they will come”...only for Kevin Costner (in the movies)! Marketing is a must!!! So many businesses with great food, services or product fold simply because not enough people know they’re there.
How many times have you passed a new business you had no idea was there??? You make a mental note to try them...yet a couple of months go by and you completely forgot. Then one day you pass by again & are completely shocked, & a bit saddened, to find they are no longer there. Now you feel guilty you didn't support this new small business. However, the onus lies squarely on the shoulders of the business owners.
When launching a new business, it is imperative you get the word out to your target audience...who are you, where are you, what are you selling, when are you open and why should they come to you! For brick and mortar businesses, marketing must begin before you open your doors...with 'coming soon' & 'grand opening' advertisements & promotions.