The Value of a Happy Customer...
March 8, 2019
The way to a happy customer is through delivering excellent customer service. Sadly today, customer service is a dying art! We've all had negative experiences dealing with businesses that not only permanently altered our perception of those businesses, but also lead us to the decision to take our business elsewhere (often encouraging others to do the same)!
Larger companies can overcome a few unhappy customers...as they have the resources (both money & manpower) to devote to doing so full-time. But for a small business, even a few unhappy customers can be the kiss of death!
In this day and age of social media and the world-wide web, your reputation is created online...which can make or break a small business. 70-80% of people research a company online BEFORE determining whether or not they will support them. Unhappy customers will undoubtedly lead to negative ratings and feedback online...tarnishing your reputation.
So instead of having to spend the time and money necessary to improve your online image, put your focus and resources into making your customers happy from the start! Focus on the overall customer experience you are delivering from the initial moment of contact with each and every customer. And although it sounds cliche, treat your customers the way you want to be treated...and the way you want your children and loved ones treated!
Delivering great customer service is vital to a small business & key to your competitive advantage over the big guys!
Great customer service = HAPPY CUSTOMERS!
Happy customers = LOYAL CUSTOMERS!
Loyal customers = FREE MARKETING!
Free marketing = INCREASED SALES & PROFIT!
Very few things are free in life...and esp. in business. Don't let this easy one pass you by!